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Adapting to New Orders

Signature Catering of 30A

As the impact of COVID-19 intensified, Chris Holbrook, owner and chef of Signature Catering 30-A, began to evaluate the strengths of his business that he could promote and the ways in which his business could adapt to turbulent times.

“Nothing like this has occurred before in my lifetime, which means many restaurants and chefs have had to evaluate
the companies that they have invested their livelihood in,” said Holbrook. “We have had to find ways to adapt to our needs and our clients’ needs during this time — and then come out on the other side even stronger.”

Signature Catering 30-A has been doing deliveries for over 10 years, which is something Holbrook knew he could promote even more now. With an extensive delivery list ranging from fresh Florida seafood and prime steaks to homemade chicken tenders and burgers, he began emphasizing his ability to provide three-course meals. 

The meals are delivered to your home using all of the sanitary precautions. All of the food Holbrook uses is delivered from the source directly to him in order to limit exposure.  “We support as many local food sources as possible,” said Holbrook. “I know what farm and what boat each product comes from. I have to and need to know directly where my food is coming from in order to best serve my customers.”  Where delivery comes as second nature, Holbrook is venturing into new options as well, especially in the virtual world, such as virtual cooking classes. The idea is, he can deliver the necessary ingredients to your house, and then you can cook the recipes online together.
“I hope to not only promote my company, but to work alongside others in the industry,” said Holbrook. “The Emerald Coast region is truly one of the best places in the United States to be a caterer and a chef because we are supported so graciously.”

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